How those answers are delivered depends on the type of chatbot you choose.
To some, the notion of leaving delicate customer relationships to the obscure hands of a programming language can seem risky, but in many situations, these bots can help users obtain information quickly and efficiently from their desktop, mobile phone, or messaging apps like Facebook messenger. These artificial intelligence-based bots imitate human conversations to offer varying levels of service to inquisitive site users. But before we get to the why and how, let’s take a few lines to address the what, specifically “what is a chatbot and how it works.”Ī chatbot is simply a computer program that is designed to engage with human users. What is a ChatbotĪ chatbot can be a powerful addition to your customer management strategy. How do you manage those engagements without hiring additional employees or outsourcing your customer service, both of which can burden your bottom line and fracture your brand?įortunately, today’s technological advances have yielded new methods of making those valuable connections, and in this case, a chatbot can be the answer. However, consumers – as you likely know – also crave immediate answers through poignant engagement.įor many small-to-medium-size businesses (SMBs), this represents a significant challenge. One way to meet their needs is through a strong content strategy that includes FAQs and other informative articles or posts. What that strategy looks like can vary greatly, but if you have a digital presence it will, in some way, be determined by how quickly and efficiently you provide information to your customers.
What makes a business successful? The answers to that question are plentiful, but few can argue that a well-crafted customer management strategy is one of the most significant factors in success.
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